Privacy policy

Last updated: January 16, 2026

Gutryx operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Gutryx is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read and understood this Privacy Policy and the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies or can reasonably be linked to you or another person. Personal information does not include information that has been anonymized or de-identified.

Depending on how you interact with the Services, we may collect or process the following categories of personal information:

  • Contact details including name, billing address, shipping address, phone number, and email address

  • Financial information including payment card details, transaction information, payment confirmations, and billing data

  • Account information including usernames, passwords, preferences, and settings

  • Transaction information including items viewed, added to cart, purchased, returned, exchanged, or canceled

  • Communications including messages sent to customer support or other inquiries

  • Device information including IP address, browser type, network connection, and unique identifiers

  • Usage information including interactions with and navigation of the Services

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you, such as when you create an account, place an order, or contact us

  • Automatically, through cookies and similar technologies when you use the Services

  • From service providers that perform services on our behalf

  • From partners or third parties, where permitted by law

How We Use Your Personal Information

We may use personal information for the following purposes:

Provide, Tailor, and Improve the Services

To process payments, fulfill orders, manage accounts, arrange shipping, handle returns or exchanges, send service-related notifications, enable reviews, and personalize your shopping experience.

Marketing and Advertising

To send promotional communications by email, SMS, or mail, and to display advertisements on our Services or third-party platforms based on your activity and interests.

Security and Fraud Prevention

To authenticate accounts, prevent fraud, investigate suspicious activity, and maintain platform security.

Communicating With You

To provide customer support, respond to inquiries, and maintain our relationship with you.

Legal Reasons

To comply with legal obligations, respond to lawful requests, enforce our policies, and protect our rights and users.

How We Disclose Personal Information

We may disclose personal information in the following circumstances:

  • With Shopify, vendors, and service providers (e.g. payment processors, fulfillment, analytics, IT services)

  • With marketing and advertising partners, subject to their own privacy policies

  • When you direct or consent to disclosure (e.g. shipping providers, social logins)

  • With affiliates or within our corporate group

  • In connection with business transactions (e.g. merger, acquisition, bankruptcy)

  • To comply with legal obligations or protect rights and safety

Relationship With Shopify

The Services are hosted by Shopify, which collects and processes personal information to provide and improve the Services. Information you submit may be shared with Shopify and third parties located in other countries.

Shopify may process your data when providing enhanced features. Shopify is responsible for such processing. To learn more, visit Shopify’s Consumer Privacy Policy or the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. Accessing third-party platforms is at your own risk.

Children’s Data

The Services are not intended for children. We do not knowingly collect personal information from children under the age of majority. If such information is discovered, you may contact us to request deletion.

Security and Retention of Your Information

No security system is completely secure. Information transmitted may not be fully secure in transit.

We retain personal information only as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce policies.

Your Rights and Choices

Depending on where you live, you may have the following rights:

  • Right to access or know what personal information we hold

  • Right to delete personal information

  • Right to correct inaccurate personal information

  • Right to data portability

  • Right to manage marketing communications

If you reside in the UK or EEA, you may also have the right to object to processing, restrict processing, or withdraw consent.

Requests can be made via the Services or by contacting us. Identity verification may be required.

Complaints

If you have concerns about how we process your personal information, you may contact us. Depending on your location, you may also have the right to lodge a complaint with your local data protection authority.

International Transfers

Your personal information may be transferred outside your country. Where required, we rely on recognized safeguards such as Standard Contractual Clauses.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised “Last updated” date. Continued use of the Services constitutes acceptance of the updated policy.